StoryBoard

Final Hand in 3

https://vimeo.com/44173402

Audio and visual: original content by Natalia Vasquez.

Essay Stating My Standpoint

Media design, for me, is a tool to communicate, inform, and persuade by harnessing the power of aesthetic and experience freed by technology from the constraints of reality to provide a new way of seeing.   It is a chameleon medium composed of many art forms and technologies. It has the unique ability to reach an unlimited number of people because of its technological and applicability online.  It can educate and persuade like no other medium because it can be interactive.  It frees portrayal beyond reality to enhance and compliment meaning, beauty, and induce astonishment, inspiration, and fascination to make a point. It can manipulate the experience to direct the viewer to an intended thesis. It has the power to make messages stick and it can spread like a virus thanks to its digital qualities.  


Chris Jordan's work  is one of the best examples I have found in my research of what media design should be to me - interactive, persuasive, beautiful, and purposeful.  It is innovative, thought-provoking, high quality work with an agenda and a message to better the planet.  In this example from his series Running the Numbers II, Jordan shows us the impact of trash on the ocean in an interactive photograph that allows viewers to zoom in 1000X to see each individual piece of trash. 

Chris Jordan PhotoGraphic Arts. (2009).  Gyre. Retrieved June 7th, 2012 from http://www.chrisjordan.com/gallery/rtn2/#gyre.

This project by Radical Media called 19.20.21 is an attempt to influence public opinion on global population through films, exhibitions, television, a website and other digital media that engage and educate.  I find this work greatly inspiring as it relates to my passion for media design and pressing international issues (indeed my own Clip project discusses overpopulation and environment, as will my summer research work for the Population Media Center). 

Radical Media. 19.20.21.  Retrieved June 7th, 2012 from http://www.radicalmedia.com/Design__and__Digital/19.20.21/Overview/#/3898.

The use of great media design for commercial purposes sort of disgusts me since it does not serve the goals that I hope to approach design for, but I recognize that it is unavoidable and in some cases can connect a user to a product they need in a positive, beautifully crafted way.   This video is an example of media design used for fairly useless purposes.

http://www.youtube.com/watch?v=P38hOJI07s4

In conclusion, given its unique power, media design should be used as a tool, harnessed to influence positive change by visually communicating concepts that are best understood seen. We have created an amazing way to share our thoughts and access one another’s imaginations, let us use it to the fullest, for the best. 

References/ Books I perused to inspire my thesis.
Berlin, Triad. Culture Media Environment. 2005.
Constantijn, Marnix. Virtual Context: Investigating the Characteristics & Opportunities of Digital Visualisation Media for Situated Approcaches to Architectural Design in an Urban Environment. 2005.
Gold, Matthew K. Debates in the Digital Humanities. 2012.
Goodman, Donna. History of the Future. 2008.
Helfand, Jessica. Screen: Essays on Graphic Design, New Media, and Visual Culture. 2001.
Muurman, Gerhard M. Total Interaction: Theory and Practice of a New Paradigm for the Design Disciplines. 2005.
Von Wodtle, Mark. Design with Digital Tools: Using New Media Creatively. 1999.

Interim hand-in

Here's where it is so far. I need to add the begining and finish up my storyboard.
See it in good quality at this link
https://vimeo.com/43446299

DSDN101 Group Project 2

Group Project 2 Write Up

Company: Conflict Records
What we do: Recording and Production
Target Audience: Young, hip, alternative, edgy youths of any economic class who consider music an important part of their identity.

Intentions of the advertisement: Our advertisement is intended to grab the attention of potential artist clients and potential customers of produced music.  It is supposed to make them think that the brand is very cool and that they want to be associated with it, while incorporating the logo and concept (violent conflict, anti-silence propaganda, and musical iconography).  We really wanted a segment with wow factor to make an impression and imprint the brand in the viewers mind so included a portion of strobe color effect.  This hopefully would help the advertisement go viral. We believe we successfully executed our concept to accomplish our intentions.

Group Project2:

Date: 5/28/12

10:30 am Stream

Team Members: Vareek Bhai, David Kirschberg, Natalia Vasquez

Thoughts about final shoot

Reshoot:

• shower drain closeup
• one more stencil
• shoot on stairs
• shoot on rings of stove

Photoshop

• Pizza box out of bed
• leaves in curtainw ith drain