StoryBoard

Final Hand in 3

https://vimeo.com/44173402

Audio and visual: original content by Natalia Vasquez.

Essay Stating My Standpoint

Media design, for me, is a tool to communicate, inform, and persuade by harnessing the power of aesthetic and experience freed by technology from the constraints of reality to provide a new way of seeing.   It is a chameleon medium composed of many art forms and technologies. It has the unique ability to reach an unlimited number of people because of its technological and applicability online.  It can educate and persuade like no other medium because it can be interactive.  It frees portrayal beyond reality to enhance and compliment meaning, beauty, and induce astonishment, inspiration, and fascination to make a point. It can manipulate the experience to direct the viewer to an intended thesis. It has the power to make messages stick and it can spread like a virus thanks to its digital qualities.  


Chris Jordan's work  is one of the best examples I have found in my research of what media design should be to me - interactive, persuasive, beautiful, and purposeful.  It is innovative, thought-provoking, high quality work with an agenda and a message to better the planet.  In this example from his series Running the Numbers II, Jordan shows us the impact of trash on the ocean in an interactive photograph that allows viewers to zoom in 1000X to see each individual piece of trash. 

Chris Jordan PhotoGraphic Arts. (2009).  Gyre. Retrieved June 7th, 2012 from http://www.chrisjordan.com/gallery/rtn2/#gyre.

This project by Radical Media called 19.20.21 is an attempt to influence public opinion on global population through films, exhibitions, television, a website and other digital media that engage and educate.  I find this work greatly inspiring as it relates to my passion for media design and pressing international issues (indeed my own Clip project discusses overpopulation and environment, as will my summer research work for the Population Media Center). 

Radical Media. 19.20.21.  Retrieved June 7th, 2012 from http://www.radicalmedia.com/Design__and__Digital/19.20.21/Overview/#/3898.

The use of great media design for commercial purposes sort of disgusts me since it does not serve the goals that I hope to approach design for, but I recognize that it is unavoidable and in some cases can connect a user to a product they need in a positive, beautifully crafted way.   This video is an example of media design used for fairly useless purposes.

http://www.youtube.com/watch?v=P38hOJI07s4

In conclusion, given its unique power, media design should be used as a tool, harnessed to influence positive change by visually communicating concepts that are best understood seen. We have created an amazing way to share our thoughts and access one another’s imaginations, let us use it to the fullest, for the best. 

References/ Books I perused to inspire my thesis.
Berlin, Triad. Culture Media Environment. 2005.
Constantijn, Marnix. Virtual Context: Investigating the Characteristics & Opportunities of Digital Visualisation Media for Situated Approcaches to Architectural Design in an Urban Environment. 2005.
Gold, Matthew K. Debates in the Digital Humanities. 2012.
Goodman, Donna. History of the Future. 2008.
Helfand, Jessica. Screen: Essays on Graphic Design, New Media, and Visual Culture. 2001.
Muurman, Gerhard M. Total Interaction: Theory and Practice of a New Paradigm for the Design Disciplines. 2005.
Von Wodtle, Mark. Design with Digital Tools: Using New Media Creatively. 1999.

Interim hand-in

Here's where it is so far. I need to add the begining and finish up my storyboard.
See it in good quality at this link
https://vimeo.com/43446299

DSDN101 Group Project 2

Group Project 2 Write Up

Company: Conflict Records
What we do: Recording and Production
Target Audience: Young, hip, alternative, edgy youths of any economic class who consider music an important part of their identity.

Intentions of the advertisement: Our advertisement is intended to grab the attention of potential artist clients and potential customers of produced music.  It is supposed to make them think that the brand is very cool and that they want to be associated with it, while incorporating the logo and concept (violent conflict, anti-silence propaganda, and musical iconography).  We really wanted a segment with wow factor to make an impression and imprint the brand in the viewers mind so included a portion of strobe color effect.  This hopefully would help the advertisement go viral. We believe we successfully executed our concept to accomplish our intentions.

Group Project2:

Date: 5/28/12

10:30 am Stream

Team Members: Vareek Bhai, David Kirschberg, Natalia Vasquez

Thoughts about final shoot

Reshoot:

• shower drain closeup
• one more stencil
• shoot on stairs
• shoot on rings of stove

Photoshop

• Pizza box out of bed
• leaves in curtainw ith drain

Time project: 3rd shoot

Most recent shoot, continuing to find various places around the house, and cutting new stencils.

Weekly tasks

• Edit photos that I have
• cut one more stencil

P3 : Studio 20 : Notes

• Tutor email: designbyrocket@gmail.com
• Do you have a clear + concise stand point?
• Write 300 words down what this stand point is and post it to your blog. Include research + references into your discipline.
• Storyboard - 10 min images, visual impact + presentation should be AMAZING
• Stop Motion - don't start until you have a concept /standpoint.
• Stop Motion software
• Premiere
• AfterEffects
• Nero?
• Photoshop?

P3 : Studio 19 : Storyboard continued

CONCEPT BRAINSTORM CONTINUED:

This post chronicles my development of my statement into a storyboard concept.

The statement:

Media Design:

Freeing experience to persuade...

... a new way of seeing.

Opening scene / not caring

• globe sitting on desk, vision not paying attention, starts to drift away, hand grabs camera, redirects it at globe
• OR
• reading a textbook with statement about population, book starts to close like reader is done, book opens on its own, we zoom through an "o" into the world. like "just reading can't do it, gotta visualize it".

Scene 2 / the world changes, escapes reality, freed

• globe transitions into mini world
• mini world starts off natural, pristine
• mini world accumulates more and more dots of light and buildings
• trees/ green parts start to fall off
• covered in lights, lights start to drip off
• earth shakes, goes dark
• "Media design frees experience to persuade a new way of seeing

1st storyboard draft/brainstorm

IDEAS ON HOW TO PRESENT STORYBOARD

• Its a black hole and you have to pull the storyboard out of it

STORYBOARD PRECEDENTS

P3 : Studio 19 : Stop Motion Inspiration

Fat City Reprise : "Long Gone" -  Music video created out of  very closely spaced photographs in beautiful, misty quality. The result is nearly seamless animation, but with a dreamy, mystical feel.

https://vimeo.com/2416897

"Luminaris" trailer - Luminaris is a short film made out of stop motion photography / pixilation. It uses beautiful photos based on light at different times of day.

http://www.youtube.com/watch?v=Tl63luylXz8

Sia's Breath Me - Stop Motion with thousands of polaroids. In the end we go through the polaroid and the stop motion is created through digital photo sequence.

http://www.youtube.com/watch?v=hSH7fblcGWM

Guinness Beer Commercial - Very persuasive, beer commercial leading to a single statement "good things come to those who wait" demonstrates this by showing evolution up to the moment when 3 guys take a sip of beer.

http://www.smashingmagazine.com/2008/12/31/50-incredible-stop-motion-videos/

MTV "Organic" - Stop Motion showing surreal transformation, especially of organic shapes, via stop motion photography.

http://vimeo.com/1810111

"Scintillation" Stop Motion - Beautiful example of stop motion that uses projection and carefully, painstakingly crafted photographs.  Probably one of the most beautiful short films I've ever seen.

https://vimeo.com/3114617

Sian Bonnell

Sian Bonnell has a series called Glowing which pertain to what I am trying to accomplish with my light project. She too uses small lights, although the context is reversed (household items in nature vs natural shapes in house). I like how she gets in close and confuses your idea of space and size, and the blurry effect is quite pretty. Maybe I will try a few close ups of my light stencils in their context.

2nd Shoot

I've been making more stencils out of pizza boxes and tea boxes. Tonights stencil was not as successful because it was too thin so the light shone through (the effect was pretty but not what my intention is).

and my favorite from last week:

Weekly tasks for this week:

• make more stencils
• pick more places in the house
• expiriment with different stencil materials
• get more pizza boxes
• try stencil lighting when you shine and htne move and then shine

more inspiration

Inspiration: Tokihiro Sato

http://www.photoarts.com/gallery/SATO/satoexh.html

Sato's work takes the cliche light idea and does beautiful, almost natural looking work with it.  The way he places his lights looks like they were just htere and he found them, or that you've walked into a room with a glowing, breathing live thing like an animal. They're awesome, and good inspiration for using lights in the time project.

Inspiration: Artist Unknown (taken from tumblr)

Cool series involving glow in the dark and urban fashion.

stencil ideas

P3 : Studio 18 : Storyboard Research + Development

Refining my position:

As of last time, this is where my idea was:

Media design, for me, is a tool to communicate, inform, and persuade by harnessing the power of aesthetic and experience freed by technology from the constraints of reality to provide a new way of seeing.   It is a chameleon medium composed of many art forms and technologies. It has the unique ability to reach an unlimited number of people because of its technological and internet aspects.  It can educate and persuade like no other because it can be interactive.  It frees portrayal beyond reality to enhance and compliment meaning, beauty, and induce astonishment, inspiration, and fascination. It can manipulate the experience to direct the viewer to an intended thesis. It has the power to make messages stick and spread.

I need to get my thoughts into a quote like these precedents:

• Connecting technology and society.
• Beautiful design deserves craft.
• Industrial design is an evolution.
• Media Design liberates the imagination from physical constraints.

Simplified slogans:

• Media design persuades by freeing experience from reality.
• Media design enhances experience by freeing it from reality to persuade.
• Media design persuades by enhancing experience free from reality.
• Media design persuades by enhancing experience beyond reality.
• Media design persuades by enhancing reality.
• Persuading by enhancing experience beyond reality.
• Freeing experience beyond reality to persuade.
• Freeing experience to persuade.
• Media Design frees experience to persuade
• Freeing experience to persuade a new way of seeing.

Synonyms for persuade:
Convince (but that's for believing, persuade is to act), Actuate (motivate), Incite (provoke),
Source:  http://thesaurus.com/browse/persuade

The best synthesized statement so far:

Freeing experience to persuade...

... a new way of seeing.

Brainstorm on how I will convey this:

• I want to show either a viewer or their perspective or maybe a few perspectives to show how they change. 
• Do I need a point to persuade about? 
• Freeing experience: heightened reality situation, so i'll be adding special effects via stop motion, possiblly with light and photography to incorporate what I've learned in photography class. 
• See something one way and then realize its something else
• show sea level rise
• show something beautiful with many dots of light appearing representing population explosion
• miniworlds that eventually drip with too many people
• small jar many lights file into it, its too full it explodes
• create tiny sphere out of plants (photography, physically building each frame as world gets bigger) to demonstrate fragility have it crushed or over run
• Use mini world (panorama --> invert poles --> mini world) USE THIS ONE

MORE PRECEDENTS OF STORYBOARDS THAT INSPIRE ME:


Storyboard where each frame is a fully painted digital image:
http://web.mac.com/jayoliva/Jay_mac_website/storyboards/Pages/Guild_Wars_Cinematic.html

Well documented storyboard for superman/batman apacolypse.
http://web.mac.com/jayoliva/Jay_mac_website/storyboards/Pages/Superman___Batman__Apocalypse_part_1.html


Storyboard application takes the drawing work out of the process.
http://tamajii.com/storyboards/

why do it on paper?:

interesting angle, very dynamic and accurate representation of whats happening in the scene

COMMENTS ON HISTORICAL WORK SUGGESTIONS:

P3 : Studio 18: Individual Work : 3-5 Second Stop Motion

Weekly Exercise

Despite the tripod, the image came out quite blurry. Next time I would probaly choose a subject with less detail for more clear definition.

1st shoot + Concept + Weekly tasts

Concept: I've decided on the concept of small beautiful things and not overlooking them. To convey this I'm experimenting with stencil lights of natural shapes placed in domestic areas. 

Weekly tasks

- Make 3-5 more stencils

- Shoot 2nd set

- Scope out places in my house or yard

- 

I think this one is most successful from today for my concept: